Each state is different when it comes to specialties and preferences — and a new report from Direct Capital indicates just how this works.

In the report, the company broke down just what the top brands searched for in Google are per state — and, as you can see in the map below, they vary quite a bit.

For instance, Seattle — which serves as home base to some of the company’s studios — Microsoft rules the roost, while in California, Yahoo! shows clear dominance.

It’s not all about technical companies, however. As you can see, Pepsi has a tight grip in Colorado; Jose Cuervo and Patron have left their mark in Arizona and New Mexico, respectively; and Nevada shows quite the allegiance to the Ferrari brand.

The company also published results for second and third popular brands per state, as you can see. They vary quite a bit from the first results. California, for instance, shows MTV as a popular second brand, and Samsung as a third. Meanwhile, on the West Coast, companies like Philips, Johnson & Johnson, Beefeater and Dunkin’ Donuts have a very large preference on the list.

This just goes to show the varying tastes when it comes to search result, either by looking up current promotions offered through said company, or trying to seek out new information should a new location be opening up in the area. This could be especially true for Dunkin’ Donuts, which are launching new locations on a monthly basis, quickly becoming a preference for those looking to feed their donut urges.

Food and beverages also play a big part in searches, along with popular brand names, adding an interesting mixture when it comes to looking up information. Alcoholic brands are playing their part as well, from Bailey’s Rum to Budweiser to Grey Goose. What’s more, the locations appear to mix quite randomly, rather than one specific state looking for brands.

What do you think Is your state about right when it comes to Google searches, or do you feel something’s a little bit off if, say, your peers are trying to look up Kentucky Fried Chicken

Source: Adweek