When it comes to YouTube creation, would-be filmmakers and hosts prefer to get a good idea of just how well they’re doing – and it can be hard to gauge that on “likes” and “dislikes” alone. However, thanks to a new app called Social Bluebook, they may be able to get a better idea of just what they’re worth.
As reported by TubeFilter, Social Bluebook’s app is a tool that can help them determine what they should be paid for their content. The app has been running for six weeks in beta, under the guidance of former Maker Studios executive Chad Sahley.
So what exactly does the app do According to the report, it utilizes standards and valuation systems to give creators the power of determining their own bottom-line monetary worth, without the need to call upon a middle-man negotiator or general channel data. It asks various questions to determine this, including “What is my brand value or digital worth ” and “How much should I charge for brand deals ”
It works using a series of algorithms to reveal respective valuations, determining these numbers based upon digital reach, engagement and social profiles that are entered via registration. From there, numbers and values change according to the digital influence that the creator provides. A video explaining how to use the app is below.
“Our objective is to provide creators with a fair and accurate starting point for their negotiations,” said Sahley, CEO of Bluebook, in a press release. “The creators have united and we’ve engineered what the community has been asking for. There are amazing tools out there to accurately assess a variety of metrics, but none of them empower the creators to help them negotiate fair deals.”
The beta is still ongoing, but the existence of the app is a sign that influencer marketing is maturing.
“Brands will better understand their investment and return,” says ION’s executive director Jon Roth. “The quantification of what influencers get paid on these campaigns will rationalize the market for marketers. It will also create potential for long-term monetization relationships between brands and influencers.”
There are plans in the future for Social Bluebook to support and integrate various social networks including Twitter, Twitch and Snapchat, among others.
