Finances Online and Ruby Media put together this insightful infographic combining research from the Pew Research Center, Burst Media and Nielsen into one place showing how women are leading the way to the “visual web.” While it’s no surprise women comprise the majority of users on Pinterest, Instagram and Tumblr, it might surprise you that they use virtually every major social site more, with one exception: LinkedIn.
Woman are also more likely to use social media on a daily basis and therefore it makes sense that they might engage with brands on a more frequent basis. Take a gander below to see the gender disparity online.
Source: MediaBistro; Image Source: Soshable
