by Sahil Patel

Gaming is huge on YouTube — there’s a reason the video giant is launching a new website and mobile app exclusively for its community of gamers and game lovers. WWE is also pretty big on YouTube. Its top channel, for instance, has more than 6.4 million subscribers. And let’s be honest, there’s probably a decent overlap between the gaming and wrestling fan communities.

To reach that audience, the WWE has launched a new YouTube channel entirely dedicated to gaming. Called UpUpDownDown, the channel will aim to cover all aspects of the world of video gaming and will be hosted by WWE star (and, we’re told, avid gamer) Xavier Woods.

“By leveraging WWE’s massive influence on YouTube and tapping into a content vertical that scores highly among our fans, we’re poised to make an immediate impact with this new channel,” said Lisa Fox, WWE’s EVP of content, in a statement.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.