There’s a whole lot of talk about being mobile-first and mobile ready, and for the most part, marketers are mainly concerned with what’s on the screen. Amid Apple’s announcements on September 9th, Zappos unleashed a little bit of mean fun at a basic problem surrounding these larger mobile screens– that they might be a little harder to actually carry with you.

Behold: mobile ready pants. Zappos has the exclusive on pants with just the right size pockets for you to carry your fancy new iPhone 6 Plus. How else were you going to carry around your phablet