This week in leadership updates, Ellie Doty joins Burger King as CMO for North America, McDonald’s UK chief marketing officer Gareth Helm departs, Forbes promotes Sade Muhammad to the newly created role of director of representation and inclusion partnerships and more.


Burger King Names Ellie Doty As CMO For North America

Ad Age reports that Ellie Doty has been tapped as Burger King’s new chief marketing officer for North America, a role that has been unoccupied in recent years. 

Doty will take on duties associated with the departure of Burger King’s VP and head of brand and communications for North America, Marcelo Páscoa, who left last month to serve as VP of brand marketing for the Coors Family of Brands.


McDonald’s UK Chief Marketing Officer Gareth Helm Resigns

McDonald’s UK CMO Gareth Helm is stepping down after joining the company in May 2019.

Helm’s departure has prompted a restructuring of the company’s marketing team, leading to UK and Ireland vice president of food, beverage, product development and marketing, Michelle Graham-Clare, taking over Helm’s role while retaining her current position.


Forbes Names Sade Muhammad As Director Of Representation And Inclusion Partnerships

Forbes has promoted Sade Muhammad to the newly created role of director of representation and inclusion partnerships, following the company’s establishment of a three-prong representation and inclusion initiative in January. In her new role, Muhammad will work with marketers and brands on campaigns to drive system change.

Muhammad joined Forbes’ content marketing platform team, BrandVoice, in 2016.


Margaret Jobling Steps Down As Centrica Chief Marketing Officer

Group CMO at Centrica, Margaret Jobling, is leaving the company, according to Campaign. The move comes after Centrica announced that it would be cutting 5,000 jobs, including half of its 40-person senior leadership team.

Jobling joined Centrica in 2014 as brand and marketing director at British Gas before being promoted to CMO in 2018.


Fiona Carter Named As First-Ever Goldman Sachs CMO

Axios reports that former AT&T chief brand officer Fiona Carter has been hired by Goldman Sachs to fill the newly created position of chief marketing officer.

Carter’s most recent marketing position as AT&T chief brand officer found her responsible for one of the largest advertising budgets in the U.S. Carter also served as COO for Omnicom, prior to her five years at AT&T. She is scheduled to begin her new position on September 1.


Smith & Wesson Hires Kyle Tengwall As Vice President Of Marketing

Smith & Wesson has named Kyle Tengwall as VP of marketing to lead the brand’s efforts to grow and increase consumer loyalty.

Tengwall joins from United Tactical Systems, where he served as chief marketing officer and divisional general manager for PepperBall.