Popular Twitch streamer Darude has been using the platform to promote his music and his strategy has been working. Most recently, he was tapped to participate in the creation of the Counter-Strike sound pack. Here he talks about how this came about and about Twitch’s creative community and how it intertwines and overlaps with the gaming community.

Darude Discusses How Music And Gaming Intertwine On Twitch
Recommended For You
Differentiation And Design Ops With Amrita Mathur, VP Of Marketing At Superside
When Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product,…
Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of…
Audience First Marketing And A Culture Of Learning With Lauren Weinberg, CMO At Square
Lauren Weinberg is a proud boy mom, a loving dog mom—and currently—the Chief Marketing and Communications…