Kotaku reports:
The box art for Sony Computer Entertainment Europe’s EyePet recently made its way out to retailers like Amazon.co.uk a new branding treatment for PlayStation 3 games that downplays the console’s previous branding. In particular, the “PlayStation 3” portion.
Taking a look at the box art, the only mention of PlayStation 3 comes along the top edge of the box, in a transparent etching. The only PlayStation logos given prominent color treatment are for PlayStation Network and the general PlayStation brand (now a sleek silver than the multicolored kind that has been with PlayStation since day one).
We ll be curious to see if the very subtle PlayStation 3 branding continues to carry favor with PS3 games, and if this foreshadows a larger push towards the PlayStation brand rather than the PS3 one.
