Jim Louderback begins the panel by asking whether or not PewDiePie, the current most subscribed and viewed YouTuber is really an influencer. The range of answers from panelists is really telling.
Everyone has different and sometimes conflicting ideas of how best to work with influencers and identifying the right ones. Sometimes there are things that we can all agree on like “knowing who your audience is.”
The Oprah to PewDiePie panel was a good mix of those who work brand-side and those who have more than a toe in creation, too. All in all, there’s a lot to meditate on here for marketers.