For years, Riot Games’ League of Legends has established itself as one of the most popular free-to-play games on the market, to the point that it’s become a phenomenon in the eSports world, with multi-million dollar championships being held around the world. And now, Business Insider has taken a closer look at the game, and just what kind of effect it has on both its massive audience and hardcore players.

League of Millions explores the popularity of players taking part in games on the Internet, namely in League of Legends competition. The game garners a very large audience on a daily basis, with 27 million players taking part. In fact, during peak hours, more than seven million players take part concurrently, driving Riot Games’ success even further.