In his second a.university course on the topic of marketing science, Piotr Urbanski, Ph.D., Ayzenberg associate director of marketing science, shares how to better identify cognitive biases in decision making, how analysts and data scientists can understand the causes of their data, and how strategists and creatives can ground their concepts in the science of human behavior to inform consumers without being outright deceptive.
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Piotr Urbanski On How Marketers Can Identify Cognitive Bias
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