As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is to focus on the data to make fully informed business decisions.

In this episode, Jonathan and I discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data creatively and effectively. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business—whether it’s hiring or the potential backfires of reliance on systems.

In this episode, you’ll learn:

  • The importance of app data to marketers
  • What the current data says about the travel industry, the economy, and home delivery
  • Insights into Apptopia’s hiring strategy

Key Highlights

  • [02:49] Jonathan’s career path
  • [05:04] Biggest surprise of the life of an entrepreneur
  • [08:18] Driving the need for a better hiring strategy
  • [09:15] Apptopia and data use at scale
  • [15:10] Home delivery boom during COVID
  • [22:14] Data insights from the travel industry
  • [25:29] Economic data insights
  • [31:20] An experience that defines Jonathan
  • [32:55] Jonathan’s advice to his younger self
  • [35:40] What Jonathan, as a marketer is learning more about
  • [41:02] The biggest opportunity or threat for marketers today

Resources Mentioned:

  • Jonathan Kay
  • Apptopia
  • Grasshopper where he was the “Ambassador of Buzz”
  • Apptopia Blog – where they dissect some of their data and trends
  • Companies and apps mentioned: GoPuff, Uber Eats, Door Dash, Klarna, AfterPay, Affirm, Costco, BJ’s, Kayak, Hoppr, Disney Perks, Royal Caribbean

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.