ad fraud

IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool

The IAB Technology Laboratory has released app-ads.txt, a mobile extension of its fraud prevention tool, for…

Report: Mobile Ad Fraud Doubled In Q1 2018

Though progress is being made in the fight against online ad fraud, less can be said…

Google Details Plans To Protect The Ad Ecosystem

Google said it blocked more than 100 bad ads per second last year, releasing a blog…

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

P&G To Cut Marketing Spend Even Further While Increasing Transparency

Spending $7.2 billion on advertising in 2016, Procter & Gamble consistently tops lists of the largest…

New TAG Guidelines Require Ads.txt Adoption

The Trustworthy Accountability Group (TAG) has released updated compliance guidelines for its anti-fraud and anti-piracy programs.…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

Marketers Are Ignoring Mobile Ad Fraud, Attribution Providers Aren’t Helping

Mobile marketers are asleep at the wheel when it comes to ad fraud, a new report…

Google Is Issuing Refunds For Fake Traffic, Steps Up Its Transparency

As Google issues partial refunds to victims of ad fraud, a lack of transparency in the…

TAG Is Designed To Back Brands And Fight Bots In Ad Ecosystem

The Trustworthy Accountability Group (TAG) white lists companies as legitimate sources for digital ad impressions, and…

5 Facts That Prove Marketing Is More Complicated Than Ever

Let’s face it—great marketing that moves the needle can be difficult. If you’ve ever stared at…

[a]listdaily Weekly: E3 Tech, Millennial Madness And Carousel Ads

This week on [a]listdaily weekly, virtual reality takes over E3, Millennials want to take it personal,…

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