ad revenue

Tech’s Rival Players Eating Up Larger Portions Of US Digital Ad Spend

While Google and Facebook dominate US digital ad spend, Amazon and Snapchat are slowly moving up…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Alphabet’s Ad Revenue Still Unhindered By YouTube Backlash

Google and YouTube parent company Alphabet reported $27.7 billion in ad revenue for the fourth quarter…

Long Videos Drive Higher Engagement; Most Millennials Don’t Cord-Cut

Longer videos lead to higher engagement, according to a new study by Wochit. Videos longer than…

Despite Brand Safety Concerns, Google’s Parent Company Alphabet Leads In Global Ad Revenue

Google and YouTube’s parent company Alphabet released its earnings for the second quarter and despite the…

As Facebook’s Mobile Audience Grows, So Does Ad Revenue

Even before Facebook had relaunched the ad platform Atlas, giving advertisers the ability to reach consumers…

YouTube Considers Paid, Ad-Free Subscriptions

by Sahil Patel YouTube is mulling some type of ad-free subscription service in an attempt to…

Mobile Ad Revenues Rise, Search Drops

When it comes to advertising, sometimes it’s just about putting it in the right place. That’s…

Digital Ad Revenue Has Hit $23 Billion

In just the first six months of 2014, digital ad revenue has already increased 15 percent to…

YouTube Gaining More Advertisers

Television may continue to pull in a lot of advertising, but Google’s YouTube channel has managed…

Internet Ad Revenue Passes Broadcast TV

Marketers knew it was going to happen sooner or later, and it finally did in 2013…

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