Ads.txt

IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool

The IAB Technology Laboratory has released app-ads.txt, a mobile extension of its fraud prevention tool, for…

Alphabet’s Ad Revenue Still Unhindered By YouTube Backlash

Google and YouTube parent company Alphabet reported $27.7 billion in ad revenue for the fourth quarter…

New TAG Guidelines Require Ads.txt Adoption

The Trustworthy Accountability Group (TAG) has released updated compliance guidelines for its anti-fraud and anti-piracy programs.…