AI

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

Intel VP Alyson Griffin: “I’m Laying An Umbrella Story For Broad [Brand] Awareness”

Intel is undergoing a transformation. For half a century, the brand has maintained a reputation for…

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Facebook Testing ‘Unsend’ Messages; Instagram Tries ‘Tap To Advance’

This week in social media news, Facebook adds 3D photos, stays busy deleting accounts, lets users…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

Google Is Using AI To Make Your Ads Better

Google is introducing a new tool called “ad strength” for responsive search ad campaigns. The new…

Twitter Celebrates #HashtagDay, Signs Deal With Overwatch League

This week in social media news, hashtags turn 11 and Twitter’s esports partnership dreams come true.…

Forever 21 Launches AI-Driven Visual Search To Enhance Shopping

Forever 21 is making online shopping more experiential with its new visual search and navigation tool.…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

On Brand: LivePerson’s Manlio Carrelli On Elevating Customer Experience

Chief marketing officers for some of the world’s biggest companies are beginning to think beyond data…

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

Domino’s Secures Pizza Market Share With Tech And Travel

Domino’s introduced a Snapchat Lens over the weekend that allowed users to order pizza without leaving…

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