alcohol marketing

Planters, IHOP Latest To Jump On Branded Beer Trend

Branded beer is the latest trend in strategic partnerships with Planters, IHOP and Dunkin’ offering limited-edition…

Jägermeister Reveals Halloween Fortunes With AR Tarot Cards

Jägermeister is using augmented reality to celebrate Halloween this year with virtual tarot cards on Snapchat.…

Stella Artois Makes IGTV Debut With ‘Art of Living’ Series

Stella Artois continues the largest marketing campaign in its 92-year-old brand career, Joie de Biere, with…

Virgin Atlantic, Aviation Gin Partner For Events And Humor

Virgin Atlantic has teamed up with Aviation American Gin as the exclusive UK airline partner. The…

Busch, National Forest Foundation Partner To Send Beer Drinkers Into Woods

Busch has teamed up the National Forest Foundation for a beer giveaway that encourages consumers to…

Bacardi Collaborates With Horror Producers For Halloween Campaign

Bacardi has launched a new Halloween campaign that pays tribute to horror movie classics. Filmed at…

Heineken Touts New Beer With NatGeo Documentary About Yeast Discovery

Heineken and National Geographic produced a mini-documentary called Wild Lager that tells the story of a recently-discovered…

Hennessy Likens Taste Notes To ‘Odyssey’ In Ridley Scott Branded Film

Sir Ridley Scott (Alien, Blade Runner) has returned to his advertising roots, partnering with Hennessy to…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

Nicolas Feuillatte Partners With Cirque Du Soleil For Immersive Champagne Experiences

Nicolas Feuillatte has become the first official Champagne partner of Cirque du Soleil, hosting luxury guest…

‘Glenlivet Code’ Adds Augmented Reality To Annual Whisky-Tasting Challenge

Glenlivet is promoting its limited edition Glenlivet Code whisky through Shazam’s AR marketing platform. With Glenlivet…