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Amazon’s IMDb Announces Free, Ad-Supported Video Channel

Amazon is joining the realm of free, ad-supported (AVOD) streaming services through IMDb. The company announced…

Pinterest Partnerships Head Posts Marketing Predictions; Facebook Announces Q4 Results Date

This week in social media news, Pinterest shares insights on how to succeed in marketing this…

Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion

Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…

Amazon’s Ad Aspirations Are Coming To Fruition

While still far away from the likes of Facebook and Google in terms of ad revenue,…

Amazon Is The Star Of Interbrand’s Best Global Brands Report

Interbrand has revealed its 2018 Global Brands report at Advertising Week New York, listing the most…

Amazon Tests Video Ads In Mobile Search, Displays Strength As Ad Seller

Amazon has begun testing video in mobile search results, in clear competition with the two biggest…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

Tencent Video Leads The Pack In China With iQiyi, Youku Close Behind

Originally published at VideoInk. In China, citizens aren’t streaming content on Netflix, Amazon, or Hulu. Instead, the country’s ‘Big 3’ streaming services…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Hyundai Launches First-Ever Digital Showroom On Amazon

Hyundai announced on Wednesday that it would be the first car brand to open a digital…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

Programmatic Explained: In-House, Transparency Trending In 2018

Spending on programmatic advertising is more substantial than it’s ever been. An April report from eMarketer…

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