AR

Report: Most Consumers View AR Ads Favorably, Share With Friends

Augmented reality (AR) is a bustling new landscape for audience engagement and a majority of users…

Niantic Partners With UNWTO To Encourage Sustainable Tourism

Niantic has partnered with the United Nations World Tourism Organization (UNWTO) to promote responsible tourism with…

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

More Brands Are Turning To In-Game Advertising

Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…

XRDC: Find Out How Top Car Companies Are Using XR

As XRDC draws closer, organizers are proud to announce there will be a great talk at the AR/VR/MR innovation…

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

WWDC 2018: Apple Touts Augmented Reality With Social Experiences

Apple is going all in with augmented reality, but the technology still has a ways to…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Blockchain And Augmented Reality Were In Focus At SXSW

South by Southwest draws businesses and creatives from across the world, and while their ideas may…

IKEA Launches Place AR App On Android With YouTube Game Show

Keeping in line with its AR marketing strategy, IKEA created a YouTube game show called “Matchers…

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