augmented reality

Report: Most Consumers View AR Ads Favorably, Share With Friends

Augmented reality (AR) is a bustling new landscape for audience engagement and a majority of users…

Niantic Partners With UNWTO To Encourage Sustainable Tourism

Niantic has partnered with the United Nations World Tourism Organization (UNWTO) to promote responsible tourism with…

Domino’s AR Pizza Chef Turns Visualization Into Ecommerce

Domino’s New Pizza Chef adds augmented reality (AR) to the pizza-customization and ordering process, allowing users…

Jägermeister Reveals Halloween Fortunes With AR Tarot Cards

Jägermeister is using augmented reality to celebrate Halloween this year with virtual tarot cards on Snapchat.…

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

‘Jurassic World’, Facebook Bring AR Experience Into Stores And Homes

Jurassic World: Fallen Kingdom rocked theaters with a massive marketing campaign for the movie when it…

Cosmopolitan, Macy’s To Debut AR Makeup Ads In October Issue

Macy’s has partnered with Hearst to place an augmented reality ad in the October issue of…

More Brands Are Turning To In-Game Advertising

Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…

Pizza Hut Kicks Off NFL Partnership By Launching Digital Platform

The NFL has named Pizza Hut its new official pizza sponsor. In addition to football star-filled TV…

YouTube Red Gets Its First Theatrical Release; Twitter Cracks Down On API

This week in social media news, YouTube Red makes its theatrical debut, Twitter explains its API…

Twitter Cut Off From Facebook Updates; YouTube Quietly Launches Stories

This week in social media news, Twitter users can no longer fill Facebook feeds simultaneously and…

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