augmented reality

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

‘Jurassic World’, Facebook Bring AR Experience Into Stores And Homes

Jurassic World: Fallen Kingdom rocked theaters with a massive marketing campaign for the movie when it…

Cosmopolitan, Macy’s To Debut AR Makeup Ads In October Issue

Macy’s has partnered with Hearst to place an augmented reality ad in the October issue of…

More Brands Are Turning To In-Game Advertising

Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…

Pizza Hut Kicks Off NFL Partnership By Launching Digital Platform

The NFL has named Pizza Hut its new official pizza sponsor. In addition to football star-filled TV…

YouTube Red Gets Its First Theatrical Release; Twitter Cracks Down On API

This week in social media news, YouTube Red makes its theatrical debut, Twitter explains its API…

Twitter Cut Off From Facebook Updates; YouTube Quietly Launches Stories

This week in social media news, Twitter users can no longer fill Facebook feeds simultaneously and…

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

Consumers Get Choosy As Mobile AR Becomes More Commonplace

Mobile AR may be on the (slow) rise, but having more options make consumers more selective…

WWDC 2018: Apple Touts Augmented Reality With Social Experiences

Apple is going all in with augmented reality, but the technology still has a ways to…

Zara Integrates Online And Offline With Re-Launched Digital Storefront

To keep up with the encroachment of digital retail on the physical sector, brick-and-mortar brands have…

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