automation

Marketing Automation Survey Reveals Need For Experts

Many marketers need to find ways to close the loop and plenty still need skilled talent…

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

For Brands, Twitter’s $99 Per Month Promote Mode Is ‘Always On’

Not content with launching just one major platform update in a week, Twitter announced Promote Mode on Wednesday,…

5 Brands Using IoT In Pioneering Ways

When you think of the Internet of Things (IoT), you probably think of Alexa, Cortana or…

Facebook Messenger Is Now An ECommerce Platform

Facebook continues to evolve from a status and selfie central to a purveyor of virtual reality, live streamer and now,…

There’s No Auto-Jump On Marketing Automation

Marketing automation plays a decent part in business these days, and, according to eMarketer, it’s only…

Automating Mobile Marketing

The art and science of marketing has undergone vast changes in the last few decades, and…