Bandai Namco

Report: Top Public Game Companies By Revenue In 2017

Newzoo has revealed the top 25 public companies by game revenue in 2017, illustrating the growth…

‘Sword Art Online’ Lays Out Strategy To Grow US Franchise

Having made a name for itself in Japan, the Sword Art Online (SAO) franchise—which includes novels,…

‘Galaga’ Game Goes To TV With Scripted Series

The Nuttery Entertainment has licensed Bandai Namco Entertainment’s classic Galaga arcade game for linear entertainment. The…

A Ride Along Razer’s Experiential Summer Tour

Razer is tapping into a communal spirit and adding to its experiential marketing mix this year…

‘Project Cars 2’ Revs Up Esports Focus

Bandai Namco and developer Slightly Mad Studios are showcasing Project Cars 2 at E3 this week.…

All The Game Trailers From E3 2017

Amid press conferences, experiential marketing and hands-on-demos, E3 is a major showcase for the latest video game…

Twitch And T-Mobile Are Bringing An Esports Arena To E3

Twitch is bringing its own esports arena to E3 2017 and will livestream tournaments during all…

‘Tekken 7’ Is Ready To Fight Thanks To Hands-On Promotions

Tekken 7 releases globally for PC, PS4 and Xbox One this weekend, but from its reputation, you’d think…

With Tekken World Tour, Twitch Provides For Grassroots Community

This June, Tekken 7 will fight its way from Japanese arcades to worldwide consoles then onward to…

‘Get Even’ Composer Olivier Derivière Explains Immersion Through Audio

From the title, Get Even sounds like an action-packed revenge game in which players burst onto…

What Brands Are Doing To Attract Female ESports Players

ESports is expected to bring up to $1.1 billion of revenue in 2019, according to Newzoo,…

How Bandai Namco Entertainment America Is Harnessing The Power Of Anime

Anime has grown from a niche hobby, inspired by a Japanese art style, to a global…

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