Blizzard Entertainment

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Intel Explains Plan To Connect Esports With The Winter Olympics

Intel is one of the oldest brands to sponsor competitive gaming, having worked with ESL in…

Twitch COO Explains Power Of Community In Esports

Twitch co-founder and chief operating officer Kevin Lin was a keynote speaker at the VIEW conference in…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

Rob Pardo Discusses Building A Post-Blizzard Startup

Rob Pardo spent 17 years creating games at Blizzard Entertainment before the former chief creative officer…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

What Activision Blizzard’s Overwatch League Means For Brands

Activision Blizzard is changing the esports landscape with its upcoming Overwatch League, which borrows from best practices that…

Paul Mitchell Neon Supergirl Pro Empowering Female Gamers Through Esports

Esports have been growing by leaps and bounds, and the industry is expected to bring in $1.1…

Op-Ed: ESports Key To Another 25 Years For Blizzard

Last weekend’s BlizzCon was perhaps one of the most momentous in the company’s history. Not only…

Sketchfab Explains What Virtual Reality Opens Up For Brands On Twitter

Twitter has added Sketchfab 3D/VR viewer support, which brings 3D and virtual reality to tweets. This…

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