Brand Partnerships

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed to kick off a new campaign highlighting the company’s signature “click.”…

NatGeo, WeWork Promote New Series With ’90s-Themed Workspaces

NatGeo has partnered with WeWork to promote its new series, Valley of the Boom with a…

Why Brand Collaboration Will Always Be In Fashion

Originally published at AW360. Collaboration marketing is on the rise. Take a look at the fashion…

‘Spider-Man’ Brand Partners Swing Into Action To The Tune Of $115M

Brand partnership revenue for Spider-man: Into the Spider-Verse is poised to become one of the largest…

Rockstar Partners With Clothier To Manufacture Threads From ‘Red Dead Redemption 2’

Rockstar Games and apparel company Barking Irons have partnered for a limited-edition collection of clothing and…

White Castle Continues Collab Trend With Designer Mugs By TELFAR

White Castle continues its partnership with fashion designer Telfar Clemens by offering specially-designed holiday mugs. The…

Dunkin’ Strikes Up Partnership With New York Giant Saquon Barkley

Dunkin’ has partnered with New York Giants running back Saquon Barkley to spread awareness for the…

Niantic Partners With UNWTO To Encourage Sustainable Tourism

Niantic has partnered with the United Nations World Tourism Organization (UNWTO) to promote responsible tourism with…

Bumble Takes Networking Offline With Moxy Experiential Partnership

Bumble has partnered with Moxy Hotels to create the first of many “BumbleSpots” where members can…

Red Bull’s Latest Campaign Goes Retro With Pac-Man Partnership

Red Bull and Bandai Namco launched a joint Pac-Man campaign on Thursday that is fueled by…

MTV, Ad Council Launch Female-Focused IGTV Series For National STEM Day

MTV, Facebook and The Ad Council have launched a weekly video series on IGTV that encourages…

Brands Celebrate #StrangerThingsDay With Events, Exclusives

Netflix has declared November 6 to be the first annual “Stranger Things Day,” maintaining audience awareness…

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