Brand Partnerships

Starbucks And Alibaba Partner For Integrated Coffee Delivery Service In China

Starbucks and Chinese retail and tech conglomerate Alibaba Group announced the formation of a strategic partnership…

Jell-O Launches Branded Animated Show On YouTube And Amazon Prime

Jell-O, a Kraft Heinz brand, has remained an iconic food for both kids and adults alike…

Zynga Q2 Earnings Tied To Mobile Advertising Revenue Growth

Zynga delivered second quarter revenues ahead of guidance driven by strength in its mobile live services…

Woolrich Partners With Lauryn Hill For ‘American Soul’ Collection, Campaign

Woolrich is partnering with musicians for a new campaign called “American Soul Since 1830” designed to…

As Brand Safety Concerns Grow, Marketers Taking Action

In today’s digital environment, brand safety is more challenging than ever. From fake news to other…

Nicolas Feuillatte Partners With Cirque Du Soleil For Immersive Champagne Experiences

Nicolas Feuillatte has become the first official Champagne partner of Cirque du Soleil, hosting luxury guest…

Shark Week 2018 Counts Record Number Of Partnerships; Is Marketing Boon For Discovery

Discovery Channel debuted its 30th annual Shark Week this week. It is currently the longest-running cable-TV…

Papa John’s Gives A Year Of Free Pizza To Mattress Shoppers

Papa John’s is giving mattress shoppers free pizza for a year as part of a partnership…

Ticketmaster Considers Replacing Tickets With Facial Recognition

For as significant as live experiences have been for both consumer and entertainment brands, data on…

PassionFlix’s Tosca Musk Aims to Find Niche OTT Success Without Ads

Research from Parks Associates found that more than one-third of US broadband households subscribe to multiple…

Danny Trejo Partners With ‘Guns of Boom’ For Mobile Gaming Event

Mobile developer Game Insight has enlisted action star Danny Trejo to promote a new mode in…

Nielsen’s Activision Blizzard Partnership Revamps Esports Metrics

In the next 12 months, brand marketers will be able to track the same data on…

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