Brand Partnerships

HBO Pop-Up Invited Bumble Users To Watch Movies In A $30M Home

HBO reminded younger viewers about its movie offerings by hosting a “stay home to the movies”…

Wikipedia, Ziploc Join Branded Fashion Trend

Ziploc and Wikipedia have joined the growing list of seemingly random brands entering the fashion space,…

Ebay Partners With Community Businesses For Retail Revival Program

Earlier this year, eBay launched a 12-month pilot program called Retail Revival, where it is helping small…

Foot Locker, ASICS Launch Collection With ‘Shoppable’ Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and…

Starbucks And Alibaba Partner For Integrated Coffee Delivery Service In China

Starbucks and Chinese retail and tech conglomerate Alibaba Group announced the formation of a strategic partnership…

Jell-O Launches Branded Animated Show On YouTube And Amazon Prime

Jell-O, a Kraft Heinz brand, has remained an iconic food for both kids and adults alike…

Zynga Q2 Earnings Tied To Mobile Advertising Revenue Growth

Zynga delivered second quarter revenues ahead of guidance driven by strength in its mobile live services…

Woolrich Partners With Lauryn Hill For ‘American Soul’ Collection, Campaign

Woolrich is partnering with musicians for a new campaign called “American Soul Since 1830” designed to…

As Brand Safety Concerns Grow, Marketers Taking Action

In today’s digital environment, brand safety is more challenging than ever. From fake news to other…

Nicolas Feuillatte Partners With Cirque Du Soleil For Immersive Champagne Experiences

Nicolas Feuillatte has become the first official Champagne partner of Cirque du Soleil, hosting luxury guest…

Shark Week 2018 Counts Record Number Of Partnerships; Is Marketing Boon For Discovery

Discovery Channel debuted its 30th annual Shark Week this week. It is currently the longest-running cable-TV…

Papa John’s Gives A Year Of Free Pizza To Mattress Shoppers

Papa John’s is giving mattress shoppers free pizza for a year as part of a partnership…

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