brand safety

Microsoft, Amazon Most Impersonated By Email Fraudsters

Display name deception is the most common type of email attack, a new report found, eroding…

Consumers Take Unsafe Brand Content Personally, Study Finds

Not only do consumers think less of a brand when ads appear next to unsafe content,…

Facebook Hosts London Pop-Up To Answer Data Questions

This week in social media news, Facebook takes in-person questions from London residents and YouTube Kids…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

‘The Nun’ Ad Removal Reveals Cracks In YouTube’s Review Process

YouTube removed a jump scare ad for The Nun after users complained and it was determined…

As Brand Safety Concerns Grow, Marketers Taking Action

In today’s digital environment, brand safety is more challenging than ever. From fake news to other…

Facebook Q2 Earnings Miss Expectations; Messenger Monetization Coming Soon

Facebook reported second-quarter earnings of $13.23 billion, just shy of estimates. While the company treads water…

Brand Safety Institute Launches With Aim To Educate Digital Advertising Industry

The Brand Safety Institute (BSI) is a newly launched initiative that offers certified training to advertising…

Unilever Announces Q2 Earnings; Purpose Is Becoming More Important

Unilever shared its second-quarter earnings with investors on Thursday, with year-over-year growth of 1.9 percent, below…

Two-Thirds Of Brands Are Bringing Programmatic In-House: IAB Report

Programmatic ad placement accounts for over 80 percent of digital ad spending, a number that’s not…

Agencies Band Together To Form Advertiser Protection Bureau

A newly formed Advertiser Protection Bureau (APB) was unveiled by 4A’s, calling on media agencies to…

Google Details Plans To Protect The Ad Ecosystem

Google said it blocked more than 100 bad ads per second last year, releasing a blog…

More From brand safety