Branded Content

Carnival Launches ‘OceanView’ App For Branded Travel Content

Carnival Corporation has compiled its branded video content in one place with the launch of OceanView…

Heineken Touts New Beer With NatGeo Documentary About Yeast Discovery

Heineken and National Geographic produced a mini-documentary called Wild Lager that tells the story of a recently-discovered…

Hennessy Likens Taste Notes To ‘Odyssey’ In Ridley Scott Branded Film

Sir Ridley Scott (Alien, Blade Runner) has returned to his advertising roots, partnering with Hennessy to…

Podcast Networks Are Courting Brands More Than Ever

Podcasts have grown into a powerful form of media in recent months, with eMarketer reporting that…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

‘Terminator Salvation’ VR Sets Stage For Interactive Branded Experiences

Location-based VR start-up Spaces made its debut on Thursday with Terminator Salvation: Fight for the Future—a…

Mercedes-Benz Uses IGTV Platform To Release Branded Short Film

Mercedes-Benz has produced its first spot for Instagram’s new IGTV platform, a black and white short…

Explore The Future Of Digital Marketing Technologies With Europe’s Biggest Brands

Hosting a raft of Europe’s biggest brands and over 600 attendees to discuss the most cutting-edge…

FXX Announces ‘It’s Always Sunny’ Mobile Game Ahead Of New Season

It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The…

Drake’s ‘Scorpion’ Album Massive Success Despite Complaints About Its Promotion

Drake has long been crowned as the king of streaming music, with his newly released album…

The Academy of Interactive Arts & Sciences Presents D.I.C.E. Cannes 2018

The Academy of Interactive Arts & Sciences’ D.I.C.E. Cannes 2018 (#DICECANNES) will take place September 9-11…

Pepsi Steps Up ‘Uncle Drew’ Marketing Ahead Of Film Release

Pepsi has released a new “Uncle Drew” spot featuring NBA star Kyrie Irving that ties the…

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