Branded Content

The 29Rooms Experience Comes To L.A., Features Fred Segal, Mastercard

Step into Los Angeles’ version of Refinery29’s 29Rooms pop-up “Expand Your Reality” and you’ll get what’s…

Subaru Launches ‘Share The Love’ With Podcasts, Video Series

Subaru of America launched its 11th annual “Share the Love” event on Thursday with a marketing…

Hotels.com Presents 10-Part Docuseries Featuring Jonathan Van Ness

Hotels.com helped Queer Eye star Jonathan Van Ness fulfill his dream of performing stand-up comedy in…

Red Bull’s Latest Campaign Goes Retro With Pac-Man Partnership

Red Bull and Bandai Namco launched a joint Pac-Man campaign on Thursday that is fueled by…

Jägermeister Reveals Halloween Fortunes With AR Tarot Cards

Jägermeister is using augmented reality to celebrate Halloween this year with virtual tarot cards on Snapchat.…

It’s Not About Brand Storytelling: Companies Look To Consumers To Shape Narrative

During Advertising Week New York 2018, storytelling was a common thread among marketing leaders. Yes the…

Stella Artois Makes IGTV Debut With ‘Art of Living’ Series

Stella Artois continues the largest marketing campaign in its 92-year-old brand career, Joie de Biere, with…

Carnival Launches ‘OceanView’ App For Branded Travel Content

Carnival Corporation has compiled its branded video content in one place with the launch of OceanView…

Heineken Touts New Beer With NatGeo Documentary About Yeast Discovery

Heineken and National Geographic produced a mini-documentary called Wild Lager that tells the story of a recently-discovered…

Hennessy Likens Taste Notes To ‘Odyssey’ In Ridley Scott Branded Film

Sir Ridley Scott (Alien, Blade Runner) has returned to his advertising roots, partnering with Hennessy to…

Podcast Networks Are Courting Brands More Than Ever

Podcasts have grown into a powerful form of media in recent months, with eMarketer reporting that…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

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