Burger King

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

Consumers’ feelings are mixed about brands making social and political statements, but there is evidence that…

Burger King Trolls McDonald’s (Again); Pokes Fun At Trump Tweet

The Burger King vs. McDonald’s battle is far from over. Burger King is continuing its campaign…

Five Examples Of Brands Using Geofencing To Great Effect

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of…

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

Burger King Brings ‘Pink Tax’ Awareness In New Chicken Fries Campaign

Burger King launched a cause marketing campaign to end the “pink tax,” the practice of charging…

Burger King’s ‘Promposal’ Created Over $260K Earned Media Value

Burger King asked Wendy’s to prom over Twitter and garnered attention that would have otherwise cost…

Burger King Supports Spicy Subversives In Wendy’s Twitter War

Capitalizing on an opponent’s moment of weakness, a superpower spreads propaganda through social media. The American…

How Beefing Is The Secret Sauce For Wendy’s On Social Media

The Twittersphere loves following someone whose feed is filled with scorching hot takes—not you, Donald! More…

Dunkin’ Donuts Hires New CMO

Burger King and Monster.com have both capitalized on the volatile job market this week, offering support…

Inside The Marketing Bonanza Behind The Mayweather-McGregor Mega Fight

The Floyd Mayweather and Conor McGregor super fight mostly materialized from the months-long back-and-forth banter played…

Brands Champion LGBTQ Community With Long-Term Commitment To The Cause

For the LGBTQ community, the search for love and self-identity can be a battleground. Finding itself…

Cannes Lions: Legacy Brands Use Modern Means To Stay Relevant

Cannes Lions started as a modest, marketing-themed film festival in 1954 and oh, how the present-day, yacht-filled…

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