Cause Marketing

Subaru Launches ‘Share The Love’ With Podcasts, Video Series

Subaru of America launched its 11th annual “Share the Love” event on Thursday with a marketing…

MTV, Ad Council Launch Female-Focused IGTV Series For National STEM Day

MTV, Facebook and The Ad Council have launched a weekly video series on IGTV that encourages…

PepsiCo Vows To Reduce Plastic As Part Of ‘Purposeful’ Mission

PepsiCo announced a new goal to use 25 percent recycled content in its plastic packaging by…

Brands Use Sales, ‘Staches To Support Movember Partnership

Movember enters its 11th year in 2018, partnering with brands and inviting the public to grow…

REI Expands #OptOutside Black Friday Initiative With Research Partnership

REI has announced that it will continue its award-winning #OptOutside campaign in 2018, closing its doors…

Hennessy Partners With Cyclists Association To Honor Champion

Hennessy has expanded its tribute to champion Marshall “Major” Taylor through a partnership with the National…

Voting And Registration Becomes Cause Marketing’s Latest Trend

Brands use cause marketing to align themselves with a variety of social issues but in the…

Busch, National Forest Foundation Partner To Send Beer Drinkers Into Woods

Busch has teamed up the National Forest Foundation for a beer giveaway that encourages consumers to…

Brands Unite To Encourage Voting, Form ‘Civic Culture Coalition’

More than a dozen brands have joined forces to create The Civic Culture Coalition—a non-partisan group…

‘Heartwarming The World’ Is Hershey’s Birthday Gift To Its Founder

Hershey’s is celebrating the 161st birthday of its founder with a digital campaign called “Heartwarming the…

Gillette Partners With Female Directors For ‘Her Shot’ IGTV Campaign

Gillette Venus has launched a new campaign called “Her Shot” that features actress/director Regina King and…

SodaStream Creates ‘Drowning Liberty’ Installation To Reduce Plastic Waste

As more companies take a stand against single-use plastic straws and cups, at-home beverage device maker…

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