Cause Marketing

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

Consumers’ feelings are mixed about brands making social and political statements, but there is evidence that…

Gillette Generates 1.5M Mentions From New Campaign

This post was updated with social media statistics on January 16.   Gillette is taking on several…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

Niantic Partners With UNWTO To Encourage Sustainable Tourism

Niantic has partnered with the United Nations World Tourism Organization (UNWTO) to promote responsible tourism with…

Subaru Launches ‘Share The Love’ With Podcasts, Video Series

Subaru of America launched its 11th annual “Share the Love” event on Thursday with a marketing…

MTV, Ad Council Launch Female-Focused IGTV Series For National STEM Day

MTV, Facebook and The Ad Council have launched a weekly video series on IGTV that encourages…

PepsiCo Vows To Reduce Plastic As Part Of ‘Purposeful’ Mission

PepsiCo announced a new goal to use 25 percent recycled content in its plastic packaging by…

Brands Use Sales, ‘Staches To Support Movember Partnership

Movember enters its 11th year in 2018, partnering with brands and inviting the public to grow…

REI Expands #OptOutside Black Friday Initiative With Research Partnership

REI has announced that it will continue its award-winning #OptOutside campaign in 2018, closing its doors…

Hennessy Partners With Cyclists Association To Honor Champion

Hennessy has expanded its tribute to champion Marshall “Major” Taylor through a partnership with the National…

Voting And Registration Becomes Cause Marketing’s Latest Trend

Brands use cause marketing to align themselves with a variety of social issues but in the…

Busch, National Forest Foundation Partner To Send Beer Drinkers Into Woods

Busch has teamed up the National Forest Foundation for a beer giveaway that encourages consumers to…

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