Cause Marketing

Brands Unite To Encourage Voting, Form ‘Civic Culture Coalition’

More than a dozen brands have joined forces to create The Civic Culture Coalition—a non-partisan group…

‘Heartwarming The World’ Is Hershey’s Birthday Gift To Its Founder

Hershey’s is celebrating the 161st birthday of its founder with a digital campaign called “Heartwarming the…

Gillette Partners With Female Directors For ‘Her Shot’ IGTV Campaign

Gillette Venus has launched a new campaign called “Her Shot” that features actress/director Regina King and…

SodaStream Creates ‘Drowning Liberty’ Installation To Reduce Plastic Waste

As more companies take a stand against single-use plastic straws and cups, at-home beverage device maker…

Reactions To Nike’s Colin Kaepernick ‘Just Do It’ Ad

Nike gained an enormous amount of brand attention this weekend when it named Colin Kaepernick the…

OpenTable Partners With Kellogg’s For Pop-Up Cereal Residency

Kellogg is partnering with Food Network star Duff Goldman and OpenTable to launch a pop-up culinary…

Olay Partners With Influencers For ‘Face Anything’ Campaign

Olay launched its new Face Anything campaign on Monday with a message of being true to…

On Brand: Unilever’s Aline Santos On The Importance Of Brand Purpose

When 2.5 billion consumers use and trust your products each day, it is a brand’s responsibility…

North Face Launches Lofty Experiential Pop-Up With ‘The Pinnacle Project’

The North Face hid a pop-up activation on top of a mountain for its new “Pinnacle…

Burger King Brings ‘Pink Tax’ Awareness In New Chicken Fries Campaign

Burger King launched a cause marketing campaign to end the “pink tax,” the practice of charging…

Brands Banning Single-Use Plastic Straws Are Looking To Future

Brands are waging a war on plastic straws and other single-use items, each launching their own…

Majority Of Teens Stand Behind Cause Marketing, According To Study

A new study conducted by Fuse reveals why more brands should embrace cause marketing as a…

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