CMO Council

CMO Council: European Marketers Fail To See Path Between Social Media, CX

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother…

CMO Council: Field Sales Skills Critical For Future Growth

Marketing leaders consider themselves to be a driving force of revenue for their brands and are…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

CMOs Are Moving Beyond Traditional Roles But Lack Confidence, Study Finds

Chief marketing officers are taking on more roles within the company but lack confidence in their…

All Commerce Is E-Commerce: CMO Council Report

With digital retailers continually proving to be an existential threat to the success of brick and…

Study: Marketer Confidence In Driving Revenue Unchanged In 10 Years

After a decade, marketers still have a difficult time funneling customer engagement into revenue, the CMO…

CMO Council: Under-Delivering Martech Platforms Threaten CMO Job Security

The joint necessity and difficulty in relating customer experience initiatives to the company bottom line is…

Only 3% Of Marketers Agree With Video Viewability Standards

Marketers continue to invest in video this year, but are frustrated with the current advertising landscape,…

CMO Council: The Search For Brand Safety Is Frustrating Marketers

In a digital age where programmatic advertising is the norm and consumers are one ad away…

Marketers Are Struggling With Localizing Campaigns

Chief marketing officers have indicated major industry challenges when it comes to adapting and serving local…

56 Percent Of Video Plays Are On Mobile; IoT Will Reach $800B In 2017

This week in marketing statistics, consumers can’t stop looking at their phones, long-form video dominates all…

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