CMO

Gartner Releases Report On CMO Skills And Agile Marketing

According to the research firm, a balance of hard and soft skills are key to leading…

Advertising Week: Examining And Adapting To The Changing CMO Role

We’ve seen it in reports and heard it in speaking with colleagues—the role of the chief…

Getty Images CMO Gene Foca: ‘It’s About The Consistency Of The Entire Customer Journey’

Marketing campaigns come and go, but the fundamentals of building a brand remain the same, says…

CMO Club Reveals List Of Finalists For 2018 CMO Awards

The CMO Club has announced the 2018 finalists for its annual CMO Club Awards, which will…

This Week’s Exec Shifts: Airbnb Snatches Groupon CMO; Tinder, eOne And Charter Name Marketing Heads

This week, Groupon’s CMO moves to Airbnb while Tinder, Hometown Food and PUBG Corp name marketing…

This Week’s Exec Shifts: NFL, Buffalo Wild Wings And MoneyLion Name Marketing Chiefs; Jack In The Box CMO Departs

This week, Jack in the Box’s CMO departs after 13 years while the NFL, Buffalo Wild…

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

This Week’s Exec Shifts: Allstate, Priceline, MedMen Appoint CMOs

Executive moves this week include Allstate insurance hiring a new SVP and marketing lead while Domino’s…

This Week’s Exec Shifts: Campbell Soup, Ace Hardware Hire CMOs; Papa John’s Founder Departs

This week has several executive shifts, Campbell Soup hires Diego Palmieri as CMO, Ace Hardware appoints…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…

This Week’s Exec Shifts: Barnes & Noble CEO Departs

This week, book retailer Barnes & Noble announced the immediate departure of its CEO. Barnes &…

This Week’s Exec Shifts: Disney Promotes Two Marketing Presidents

This week, Disney makes multiple promotions as part of its executive restructuring efforts. Disney Names President…

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