Content Marketing

Jeep Launches ‘Jeep Wrangler Celebrity Customs’ Web Series

The Jeep brand is stepping into the world of reality television with its first-ever web series…

Mobile Gaming Evolves Its Content Marketing Approach

A recent study from Liftoff found that more money is spent on gaming than any other…

Always-On Influencers: Sourcing, Securing And Deploying Enough Content To Engage Audiences

Written by Vincent Juarez Influencers are the ultimate form of people-powered, word-of-mouth marketing. An influencer’s ability…

Vitaminwater Is Going Rogue With Guerrilla Campaign

Comedic content marketing for Glacéau Vitaminwater xxx has been spotted in some unexpected places on the internet…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

BrewDog Launches Branded Streaming Video Service

The beer business has had a tough time engaging with younger audiences, but Scottish brewery BrewDog may…

Michelob, Bud Light Engage Sports Fans With Caddie Keg, Locked Smart Fridges

During the PGA Championship last week, Michelob Ultra showed off a caddie bag with a built-in…

Foot Locker, ASICS Launch Collection With ‘Shoppable’ Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

Announcing ‘Fallout 76,’ Bethesda Earns $210,000 EMV With One Tweet

Bethesda has long proven itself as a savvy player in the capricious attention game, drip-feeding its…

Meet Tes: Westworld’s Mysterious Chatbot, Personality Test And Loyalty Program

Westworld‘s second season promises viewers further exploration into the questions raised by the first, and its…

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