Content Marketing

How Three Direct-To-Consumer Brands Are Reshaping The Customer Relationship

Direct-to-consumer (D2C) brands aren’t new, but in recent years they’ve gained a lot of popularity mainly…

Emotional Spikes In Branded Films Create Long-Term Memories, Study Finds

Understanding how the human brain forms long-term memories could hold the key to branded content recall,…

McDonald’s Takes Another Stab At Meme Marketing With ‘Bad Luck Brian’ Ad

McDonald’s debuted its new giveaway campaign, Trick. Treat. Win!, and with it a “Bad Luck Brian”…

Jeep Launches ‘Jeep Wrangler Celebrity Customs’ Web Series

The Jeep brand is stepping into the world of reality television with its first-ever web series…

Mobile Gaming Evolves Its Content Marketing Approach

A recent study from Liftoff found that more money is spent on gaming than any other…

Always-On Influencers: Sourcing, Securing And Deploying Enough Content To Engage Audiences

Written by Vincent Juarez Influencers are the ultimate form of people-powered, word-of-mouth marketing. An influencer’s ability…

Vitaminwater Is Going Rogue With Guerrilla Campaign

Comedic content marketing for Glacéau Vitaminwater xxx has been spotted in some unexpected places on the internet…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

BrewDog Launches Branded Streaming Video Service

The beer business has had a tough time engaging with younger audiences, but Scottish brewery BrewDog may…

Michelob, Bud Light Engage Sports Fans With Caddie Keg, Locked Smart Fridges

During the PGA Championship last week, Michelob Ultra showed off a caddie bag with a built-in…

Foot Locker, ASICS Launch Collection With ‘Shoppable’ Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

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