Creative

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

Consumers’ feelings are mixed about brands making social and political statements, but there is evidence that…

Shutterstock CMO Lou Weiss On New Brand Campaign: “The Story Hasn’t Changed”

Lou Weiss, the CMO of Shutterstock—and former president and CMO of meal kit brand Plated and chief…

Burger King Trolls McDonald’s (Again); Pokes Fun At Trump Tweet

The Burger King vs. McDonald’s battle is far from over. Burger King is continuing its campaign…

Inside Kabam’s In-House Rebrand

After 12 years, three offices, dozens of games and $300 million in yearly revenue, game developer Kabam…

Cadbury Hijacking Other Brands’ Ads With Easter Egg Hunt Campaign

It’s not quite Easter, but you can already join in an egg hunt. Cadbury announced a…

Google Leverages ‘Home Alone’ Nostalgia For Voice Assistant Marketing

Google is capitalizing on a holiday classic to demonstrate its virtual assistant. “Home Alone Again” stars…

Popeyes Launches ‘Emotional Support Chicken’ For Holiday Travelers

Popeyes Louisiana Kitchen launched a cheeky, humorous holiday travel campaign with its ‘Emotional Support Chicken,’ a…

Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion

Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…

PUBG Taps Hollywood Filmmakers For Live-Action PS4 Campaign

PlayerUnknown’s Battlegrounds has landed on PlayStation 4 alongside a live-action trailer called “Pan-demonium.” Directed by Jordan…

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

Michael B. Jordan Directs Bacardi Short Film For ‘Angel’s Share’ Campaign

Bacardi has released a short film called “The Angel’s Share” that highlights the sunny, Caribbean home…

Stella Artois Launches Robot Bartender For Holiday Entertaining

Stella Artois has introduced a robot bartender named B.A.R.T. that serves drinks and cleans up while…

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