Creative

Bacardi Collaborates With Horror Producers For Halloween Campaign

Bacardi has launched a new Halloween campaign that pays tribute to horror movie classics. Filmed at…

McDonald’s Recruits Pranksters For Diversity Marketing

A wholesome prank that went viral earned two college students $50,000 and a marketing project for…

Olive Garden Countdown Reveals Pasta-Fueled Scavenger Hunt

Olive Garden teased social media users with a mysterious countdown that eventually revealed a social media…

Samsung Celebrates Issa Rae’s Emmy Nod With ‘Made It’ Campaign

Samsung will debut a new ad called “Made It” during the 2018 Primetime Emmy Awards that…

‘OZY’ Ruffles Journalistic Feathers With Series Of Insult Ads

It’s typical for brands to compare themselves to competitors in many industries, but not necessarily common…

‘Heartwarming The World’ Is Hershey’s Birthday Gift To Its Founder

Hershey’s is celebrating the 161st birthday of its founder with a digital campaign called “Heartwarming the…

Arby’s Uses New, Sarcastic Ads With ‘Archer’ Star To Reach Young Diners

Arby’s has enlisted the help of actor H. Jon Benjamin (Archer) to remind young consumers about…

Reactions To Nike’s Colin Kaepernick ‘Just Do It’ Ad

Nike gained an enormous amount of brand attention this weekend when it named Colin Kaepernick the…

LEGO Builds Full-Sized, Drive-able Bugatti Supercar To Prove New Brand Slogan

LEGO built a functioning, full-sized model of a Bugatti Chiron out of Technic blocks to prove…

PlayStation Discusses PS4 Pro ‘Details’ Campaign, Authenticity Strategy

PlayStation launched a new campaign called “Details” that uses humor to draw attention to 4K graphics…

3M Wraps Up St. Paul Headquarters For ‘Wonder Campaign’

The 3M Company added a major feature to its St. Paul, Minnesota headquarters with a massive…

Olay Partners With Influencers For ‘Face Anything’ Campaign

Olay launched its new Face Anything campaign on Monday with a message of being true to…

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