customer experience

CMOs Find Relationship Marketing Strategy Hindered By Data Management

Fostering customer relationships is, unsurprisingly, a priority for today’s chief marketing officer. A new study by…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

5 Major 2018 Mobile World Congress Takeaways For Marketers

While Mobile World Congress 2018 draws to a close, its prevailing themes—from the ethics of AI…

Teens And Tweens Fleeing From Facebook; Customers Complain On Social

Facebook’s monthly user base among 12-to-17-year-olds will fall 3.4 percent from 2016 to 14.5 million people—the…