CX

CMOs Find Relationship Marketing Strategy Hindered By Data Management

Fostering customer relationships is, unsurprisingly, a priority for today’s chief marketing officer. A new study by…

Forrester: Inspired By Nike, CMOs Will Exploit Societal Division In 2019

CMOs will harness customer energy in the coming year, Forrester predicts, using cultural disruption as fuel…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

Advertising Week: Creating an Authentic Consumer Experience

Watching panel after panel at Advertising Week New York, it soon becomes clear that customer experience…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

5 Major 2018 Mobile World Congress Takeaways For Marketers

While Mobile World Congress 2018 draws to a close, its prevailing themes—from the ethics of AI…