Data & Analysis

Roku: Data-Driven Selling, Programmatic Are The Future Of TV

Roku reported healthy growth during its Q2 earnings on Wednesday, touting the importance of OTT and…

Snap Q2 Earnings Tout Ad Revenue Growth And Programmatic Prowess

Snap, Inc. reported healthy ad revenue growth for the second quarter, placing a strong emphasis on…

CMOs Anticipate Budget Increase Over The Next Year, Study Says

A majority of chief marketing officers expect their budgets to increase over the coming year, but…

McDonald’s Earnings Drop In Q2; Places Hope In Delivery And Automation

McDonald’s reported Q2 earnings of $5.3 billion, a 12 percent drop compared to the same quarter…

Marketers Increase Ad Spend In Q2; Growth In Digital And Primetime TV

The national advertising market gained five percent in the second quarter, led by digital platforms and…

Google’s Q2 Ad Revenue Earnings Up 23 Percent

Google parent company Alphabet, Inc. announced second quarter revenues of $32.7 billion, an increase of 26…

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Unilever Announces Q2 Earnings; Purpose Is Becoming More Important

Unilever shared its second-quarter earnings with investors on Thursday, with year-over-year growth of 1.9 percent, below…

Analysts Say Battle Royale Mode Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

‘Skyscraper’ Misses Box Office Predictions; Hopes To Rebound With Chinese Audiences

Skyscraper made a dramatic leap into the box office this past weekend but landed far short…

‘Ant-Man And The Wasp’ Marketing Yields Big Box Office For Tiny Heroes

Ant-Man and the Wasp opened at the top of the box office with $75.8 million domestically,…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

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