Data & Analysis

Gartner’s ‘Predicts 2019’; Anticipates Major Changes By 2022

In a world that’s changing quickly due to shifts in technology and consumer behavior, it can…

SuperData Releases Year In Review; Predictions For 2019

SuperData published its 2018 year in review report on digital games and interactive media. This year in…

App Annie’s ‘State Of Mobile’ Covers Mobile Marketing; Predictions For 2019

App Annie—app analytics and market data platform—released the state of mobile 2019 report. It analyzes how…

Marketing Automation Survey Reveals Need For Experts

Many marketers need to find ways to close the loop and plenty still need skilled talent…

Disruptor Brands Are Growing More With Facebook, Insights Suggests

Facebook might have encountered a few road bumps in 2018, but the social media platform announced…

Report Shows Growth In DMP Usage

Data management platform (DMP) tools are becoming more valuable for marketers to gain valuable information about…

CMO Council: European Marketers Fail To See Path Between Social Media, CX

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother…

IBM Watson’s 2019 Marketing Trends Include Balance Of Data And Emotion

Marketing will be determined by the customer in 2019 as CMOs and digital agencies adapt to…

Mobile Devs More Optimistic About In-Game Ads Than Two Years Ago

Mobile game developers are still torn on whether advertisements are a monetization opportunity or necessary evil.…

AM/FM Still Important To Marketers But Be Quick About It, Says Pandora

The car radio is still a major source of audio consumption, but it is not immune…

YouTube Announces 2018’s Top TrueView For Action Ads

Grammarly, Monday.com and League of Legends made YouTube’s top 10 True View for Action ads in…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

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