Data & Analysis

WARC Shares Four Key Innovative Marketing Trends Of 2018

WARC has released its Effective Innovation Report, highlighting four key trends that are driving success in…

Report: Marketers, Agencies Disagree On Media Buy Priorities

ID Comms has released its 2018 Global Media Trading Report—the seventh and final study as wave…

CMO Council: Field Sales Skills Critical For Future Growth

Marketing leaders consider themselves to be a driving force of revenue for their brands and are…

Smartphone Adoption Nears Peak; Mobile-Only Internet Is Next, Says GSMA

Emerging mobile markets are being driven by low-cost Android devices and falling data prices, according to…

More Brands Are Turning To In-Game Advertising

Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

Dunnhumby And The Future Of Supermarket Data

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away…

Roku: Data-Driven Selling, Programmatic Are The Future Of TV

Roku reported healthy growth during its Q2 earnings on Wednesday, touting the importance of OTT and…

Snap Q2 Earnings Tout Ad Revenue Growth And Programmatic Prowess

Snap, Inc. reported healthy ad revenue growth for the second quarter, placing a strong emphasis on…

CMOs Anticipate Budget Increase Over The Next Year, Study Says

A majority of chief marketing officers expect their budgets to increase over the coming year, but…

McDonald’s Earnings Drop In Q2; Places Hope In Delivery And Automation

McDonald’s reported Q2 earnings of $5.3 billion, a 12 percent drop compared to the same quarter…

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