Data & Analysis

AM/FM Still Important To Marketers But Be Quick About It, Says Pandora

The car radio is still a major source of audio consumption, but it is not immune…

YouTube Announces 2018’s Top TrueView For Action Ads

Grammarly, Monday.com and League of Legends made YouTube’s top 10 True View for Action ads in…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

Gaining Actionable Understanding of Your Brand’s Personality

By J. Galen Buckwalter, Ph.D., Chief Scientific Advisor, Soulmates.AI and CEO of psyML.co Everyone responsible for…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

Digital Data Assets Surpass Traditional Data For First Time, IAB Report Says

According to IAB’s State of Data 2018 report, for the first time in history marketers are…

Report: Most Consumers View AR Ads Favorably, Share With Friends

Augmented reality (AR) is a bustling new landscape for audience engagement and a majority of users…

National TV Ad Revenue Flattened By NFL Losses; Digital Growth Continues

The national advertising marketing experienced modest growth for the month of October, according to data provided…

Report: Two-Thirds Of The World’s Digital Ad Trading Will Be Programmatic Next Year

Programmatic ad value will reach $84.9 billion in 2019, according to new forecasts by Zenith. Growing…

CMOs Find Relationship Marketing Strategy Hindered By Data Management

Fostering customer relationships is, unsurprisingly, a priority for today’s chief marketing officer. A new study by…

Diversity Marketing Valued By Global Marketers, But Not Often Practiced

Global marketers tend to agree that using diverse model images helps a brand’s reputation, according to…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

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