Data-Driven Marketing

PopSugar, Kohl’s Debut Millennial-Focused Clothing Collection

Lifestyle media publisher PopSugar is launching a line of clothing at Kohl’s, expanding its brand portfolio…

Nielsen Acquires SuperData, Expands Video Game Data Offerings

Digital games market intelligence provider SuperData has been acquired by Nielsen Holdings, the companies announced Wednesday,…

Google Is Using AI To Make Your Ads Better

Google is introducing a new tool called “ad strength” for responsive search ad campaigns. The new…

Dunnhumby And The Future Of Supermarket Data

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away…

Poshmark Adds ‘Posh Markets,’ Explains Immersive Ecommerce Strategy

Social marketplace Poshmark added features this week that aid in targeted discovery and open possibilities for…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

Marketing Science: How To Source Action, Not Just Data

Written by Chris Younger Modern marketing is about applying creative decisions to logical data. The promise…

Google Reveals New Consolidated Ad Platforms Focused On Privacy

Google has unveiled a new, consolidated marketplace for digital advertisers that focus on consumer privacy, marketing…

Cannes Lions Behind-The-Scenes: Havas’ Marc Maleh

The Lion for Creative Data is awarded to marketing teams for work that creates harmony between…

Ticketmaster Considers Replacing Tickets With Facial Recognition

For as significant as live experiences have been for both consumer and entertainment brands, data on…

Facebook Q1 Ad Growth Unaffected By Cambridge Analytica, Unworried By GDPR

Mark Zuckerberg testified in front of his third committee in three weeks, this one made up…

Twitter Reports Second Profitable Quarter, Promises Ad Improvements

Twitter reported profit for its second consecutive quarter on Wednesday, touting video ad performance and attracting…

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