Data-Driven Marketing

How Three Direct-To-Consumer Brands Are Reshaping The Customer Relationship

Direct-to-consumer (D2C) brands aren’t new, but in recent years they’ve gained a lot of popularity mainly…

Intel VP Alyson Griffin: “I’m Laying An Umbrella Story For Broad [Brand] Awareness”

Intel is undergoing a transformation. For half a century, the brand has maintained a reputation for…

CMOs Find Relationship Marketing Strategy Hindered By Data Management

Fostering customer relationships is, unsurprisingly, a priority for today’s chief marketing officer. A new study by…

Boingo Wireless CMO Dawn Callahan Explains The Vital Role Of Data

Today’s chief marketing officer has to be a jack of all trades and master of all.…

Standard Media Index Makes Deal With Nielsen To Extend TV Data Offerings

Standard Media Index (SMI) has joined forces with Nielsen to provide additional insight into the national…

Wayfair Explains Advantages Of Homemade CRM

Rather than mix and match a technology stack, Wayfair’s marketing team built a CRM from the…

PopSugar, Kohl’s Debut Millennial-Focused Clothing Collection

Lifestyle media publisher PopSugar is launching a line of clothing at Kohl’s, expanding its brand portfolio…

Nielsen Acquires SuperData, Expands Video Game Data Offerings

Digital games market intelligence provider SuperData has been acquired by Nielsen Holdings, the companies announced Wednesday,…

Google Is Using AI To Make Your Ads Better

Google is introducing a new tool called “ad strength” for responsive search ad campaigns. The new…

Dunnhumby And The Future Of Supermarket Data

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away…

Poshmark Adds ‘Posh Markets,’ Explains Immersive Ecommerce Strategy

Social marketplace Poshmark added features this week that aid in targeted discovery and open possibilities for…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

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