Data-Driven Marketing

Poshmark Adds ‘Posh Markets,’ Explains Immersive Ecommerce Strategy

Social marketplace Poshmark added features this week that aid in targeted discovery and open possibilities for…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

Marketing Science: How To Source Action, Not Just Data

Written by Chris Younger Modern marketing is about applying creative decisions to logical data. The promise…

Google Reveals New Consolidated Ad Platforms Focused On Privacy

Google has unveiled a new, consolidated marketplace for digital advertisers that focus on consumer privacy, marketing…

Cannes Lions Behind-The-Scenes: Havas’ Marc Maleh

The Lion for Creative Data is awarded to marketing teams for work that creates harmony between…

Ticketmaster Considers Replacing Tickets With Facial Recognition

For as significant as live experiences have been for both consumer and entertainment brands, data on…

Facebook Q1 Ad Growth Unaffected By Cambridge Analytica, Unworried By GDPR

Mark Zuckerberg testified in front of his third committee in three weeks, this one made up…

Twitter Reports Second Profitable Quarter, Promises Ad Improvements

Twitter reported profit for its second consecutive quarter on Wednesday, touting video ad performance and attracting…

Domino’s To Use AI To Take Over-The-Phone Pizza Orders

Domino’s is inching closer to enabling the American dream of eating a pizza without ever having…

US Marketers Will Spend Over $46B On Programmatic In 2018

Marketers in the US will shell out $10 billion more for programmatic ad buying this year,…

IAB Proposes New OTT Advertising Guidelines For Marketers

The Interactive Advertising Bureau (IAB) has proposed a set of guidelines for advertising within over-the-top (OTT)…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

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