deltaDNA

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Mobile Games Embrace Rewarded Video; Marketers Aren’t Innovating With Video Ads

Mobile game developer opinions on advertising as a revenue source have shifted drastically in the past…

Big Ticket Spending And Other Myths About Mobile Game Whales

Whales are the most active spenders in the mobile gaming space, and while there are few…

Study: The State Of In-Game Advertising

In-game advertisements. Those who play free mobile titles have come to expect them, but publishers seem to…