Electronic Arts

AT&T, Volkswagen, Global Road Appoint New Marketing Executives

AT&T has named Kirk McDonald as the chief marketing officer to its newly formed advertising and…

How HypSports Marries Esports With Traditional Fantasy Sports

Fantasy sports has immeasurably heightened the fervor in fans since the turn of the millennium. The…

Electronic Arts Opens ‘Madden NFL’ Esports Playbook

The NFL is finally going all-in on esports. While Electronic Arts has been at the forefront…

All The Game Trailers From E3 2017

Amid press conferences, experiential marketing and hands-on-demos, E3 is a major showcase for the latest video game…

Electronic Arts Celebrates Competitive Gaming Series With Madden Championship

The top 32 Madden NFL 17 video game players have converged at ESL’s Burbank Studios to…

‘Rogue One’ Writer Talks About Expanding ‘Star Wars’ Franchise With VR And Video Games

Lucasfilm’s Rogue One: A Star Wars Story, the first of the Star Wars standalone films, became the seventh highest-grossing film of all time…

Super Bowl LI Just Part Of EA Sports’ ‘Madden’ ESports Plan

For decades you had to be a professional football player to compete in EA Sports’ Madden…

Why Coca-Cola Dove Into ESports

As vice president of entertainment, ventures and strategic alliances for The Coca-Cola Company, Matt Wolf has…

Collegiate StarLeague Launches EA Sports ‘Madden NFL’ Tournaments

Electronic Arts continues forward with its competitive gaming business, and the publisher has partnered with Collegiate…

EA’s Brand Messaging Says, ‘It’s All About The Fans’

Electronic Arts (EA) has had its fair share of ups and downs as a video game…

These Mobile Companion Apps Keep Console Players In The Game

There are an estimated 207 million smartphone users in the US and 155 million Americans who play video…

How ‘Plants Vs. Zombies: Garden Warfare 2’ Competes For Long-Term Engagement

One of the biggest trends to emerge in recent years is the concept of treating a…

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