Emotional Spikes In Branded Films Create Long-Term Memories, Study Finds

Understanding how the human brain forms long-term memories could hold the key to branded content recall,…

Why Audiences Get Emotional Over Branded GIFs

Advertising Week’s Attention Summit opened with Twitch’s senior vice president of client strategy Anthony Danzi repeating…

YuMe: Branded VR Content Yields More Emotional Engagement

Can experiencing branded entertainment in virtual reality elicit a stronger emotional response from consumers compared to…