entertainment marketing

Spotify Targets Auto Advertisers With Oracle Data Cloud Partnership

Spotify has announced a collaborating with Oracle Data Cloud that will offer custom audience building tools…

Disney+ Finds Leverage In Price, Exclusivity

After months of speculation, The Walt Disney Company revealed details of its SVOD service to investors…

Spotify Ad Studio Launches New Conversion Metrics For Artists, Labels

Spotify Ad Studio unveiled a new set of streaming conversion metrics that reveal how listeners responded…