Experiential

HBO Pop-Up Invited Bumble Users To Watch Movies In A $30M Home

HBO reminded younger viewers about its movie offerings by hosting a “stay home to the movies”…

HBO’s ‘Random Acts Of Flyness’ Experiential Pop-Up

Random Acts of Flyness may not seem like obvious material for a pop-up experience, but that’s…

Ebay Partners With Community Businesses For Retail Revival Program

Earlier this year, eBay launched a 12-month pilot program called Retail Revival, where it is helping small…

On Brand: LivePerson’s Manlio Carrelli On Elevating Customer Experience

Chief marketing officers for some of the world’s biggest companies are beginning to think beyond data…

Stella Artois Releases 20-Minute Guided Meditation For Beer Sipping

Taking inspiration from popular meditation apps, Stella Artois has created a 20-minute audio guide called Stellaspace,…

Cars.com Launches Tinder-Style Matchmaking Experience For Car Buyers

Cars.com aims to position itself as a matchmaker with its “We Met on Cars.com” brand campaign. Using…

North Face Launches Lofty Experiential Pop-Up With ‘The Pinnacle Project’

The North Face hid a pop-up activation on top of a mountain for its new “Pinnacle…

Huawei Launch Pop-Ups Where Users Can Smash Their Old Phones

According to Huawei Mobile, about 63 percent of UK consumers carry around outdated technology, manage poor…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

Subaru And REI Partner For Summer Marketing Campaign

Subaru and outdoors brand REI are partnering to get people outside and in search of adventure.…

Guess And Alibaba Use Artificial Intelligence To Reinvent Retail Fashion

Global lifestyle brand Guess announced a new project with longtime partner Alibaba Group to bring fashion…

E3 Going Through “More Evolutionary Than Revolutionary” Identity Shift

The Electronic Entertainment Expo is around the corner, and in its second year of opening its…

More From Experiential