Experiential

NatGeo, WeWork Promote New Series With ’90s-Themed Workspaces

NatGeo has partnered with WeWork to promote its new series, Valley of the Boom with a…

Krazy Glue Enlists World’s Strongest Man To Prove Its Muscle

Krazy Glue has partnered with World’s Strongest Man and actor Hafþór Björnsson (Game of Thrones) to…

Macallan’s First Global Campaign Compares Life To A Leap Of Faith

The Macallan has launched its first global campaign in the distillery’s 194-year existence. “Make the Call”…

Ocean Spray Partners With Ripley’s, Debuts 500-Pound Can Of Cranberry Sauce

Ocean Spray wants to remind consumers that cranberry sauce plays a “big” of a part in…

HBO, Netflix, 20th Century Fox Among Top Honors At Clio Entertainment Awards

Creative marketing efforts for brands like 20th Century Fox, HBO and Netflix were honored at The…

Bumble Takes Networking Offline With Moxy Experiential Partnership

Bumble has partnered with Moxy Hotels to create the first of many “BumbleSpots” where members can…

Netflix Gives Frank Underwood A Gravestone And Obituary In South Carolina Town

The final season of House of Cards debuted Friday with its main character, President Francis Underwood…

Sony Turns Experiential Pop-Up Into Social Content With Weekly Show

Sony continues its “Lost in Music” campaign with a pop-up experience in SoHo. The temporary installation…

Moët, Virgil Abloh Turn Bus Shelters Into Designer Experiences

Moët & Chandon has partnered with fashion designer Virgil Abloh for a series of bus shelter…

Reese’s Swaps Unwanted Halloween Candy In Continued Push Of #NotSorry

Reese’s launched an activation for New York residents that lets them exchange unwanted Halloween candy. Saying…

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

Virgin Atlantic, Aviation Gin Partner For Events And Humor

Virgin Atlantic has teamed up with Aviation American Gin as the exclusive UK airline partner. The…

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