fashion

Moët, Virgil Abloh Turn Bus Shelters Into Designer Experiences

Moët & Chandon has partnered with fashion designer Virgil Abloh for a series of bus shelter…

Universal Struts ‘Jurassic World’ Fashion Show In Australia

To celebrate the 25th anniversary of Jurassic Park and the upcoming release of Jurassic World: Fallen…

Do Subscription Boxes Work For Marketers? Studies Say It Depends

Right now, there seems to be a subscription box for every interest from hygiene to Japanese…

Fashion Marketing Caters To Digital Natives With Mobile Strategies

Fashion may be a $2.4 trillion industry, but it is not immune to the effects of…

will.i.am, Now A Futuristic Tech Entrepreneur, Is Pleading For Fashion Brands To Innovate

When you listen to some of will.i.am’s electro-pop hits from the past 15 years, his body…

Food Fashion: Restaurants And Snack Brands Hit The Runway

Wearing your food used to mean dribbling ketchup down your shirt, but we’ve entered a new…

‘Game Of Thrones’ Activations Keep Fans Engaged Until Season 8

Game of Thrones Season 7 may be over, but the show’s hype won’t simmer anytime soon.…

‘Cabiria, Charity, Chastity’ Earned Kenzo $70K In Earned Media Value On Instagram Alone

Cabiria, Charity, Chastity is the latest short film from French fashion house Kenzo. The independent film…

New York Fashion Week Isn’t Just For Fashion Brands Anymore

New York Fashion Week is a time for the world to see what’s “in,” but it’s…

Unbranded Luxury Goods Give Consumers The Look Without A Label

Younger-skewing consumers are more interested in self-expression than labels, and experiences over things. It’s not just…

How Marketers Are Accommodating The Gender Spectrum

As the lines blur between gender roles in today’s society, marketers are changing their approach to…

Brands Who Use Augmented Reality To Pursue Real Success

Around for many years but popularized by Pokémon GO, augmented reality (AR) technology has been embraced by pioneering…

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