FIFA

McDonald’s Latest Campaigns Are Engineered To Get App Downloads

As trends in food have rapidly changed—from a focus on healthier eating to the growing popularity…

World Cup 2018: Brand And Social Media Conversations Will Dominate

When the 2018 FIFA World Cup kicks off on June 14, it’s not just soccer’s finest…

ReKTGlobal Plans To Bridge The Gap Between Esports And Traditional Sports

Despite the hundreds of millions of dollars flowing into esports and competitive gaming from large game…

EA Commissioner Explains Rise of FIFA Esports

This weekend, the best FIFA 17 players from around the globe are in Berlin competing for…

Scuf Gaming Founder Explains How ESports Helped Establish The Brand

Scuf Gaming has built its business around eSports. Since launching in early 2011, the company has…

[a]list summit: Coca-Cola’s Strategy In Connecting With ESports Fans

Matt Wolf, vice president of entertainment, ventures and strategic alliances at the Coca-Cola Company is a gamer,…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

Why Coca-Cola Dove Into ESports

As vice president of entertainment, ventures and strategic alliances for The Coca-Cola Company, Matt Wolf has…

Op-Ed: Nintendo Needs To Switch Out Sense Of Uncertainty

Nintendo took a major step on the road to launching the Switch console. It was revealed…

The NFL Wants To Win Over Millennials By Curating Social Media Content

The National Football League has partnered with Whistle Sports in a collaboration that offers companies an…

A+E Picks Up New President; NHL Has New VP And CMO

Here are some of the top personnel moves in marketing over the last week. Heidi Browning…

The Growing List Of Professional Athletes Taking On ESports

There was a time when the only link between traditional sports and video games came from…

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