food marketing

Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion

Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

‘Heartwarming The World’ Is Hershey’s Birthday Gift To Its Founder

Hershey’s is celebrating the 161st birthday of its founder with a digital campaign called “Heartwarming the…

Domino’s Pizza Fixes Local Roads To Promote Carryout Special

Domino’s Pizza is repairing US roads in a nationwide campaign to protect pizzas from a bumpy…

Burger King’s ‘Promposal’ Created Over $260K Earned Media Value

Burger King asked Wendy’s to prom over Twitter and garnered attention that would have otherwise cost…

Heinz ‘Mayochup’ Is Igniting A Fierce Debate On Twitter

Heinz continues its marketing strategy of stirring debate among consumers, this time on whether Mayochup—a blend…

Cheetos Creates Dance Move To Rally US Curling Team Support

Cheetos has created a new dance move called “The Curl” with the hopes of becoming a…

Thinking Big, KFC Opens Miniature Restaurant In Portland

KFC is the latest brand to jump on the tiny food craze by opening a miniature…

Why Jack In The Box And DoorDash Are Expanding On Their Delivery Deal

Food keeps getting faster with the help of delivery services, and Jack in the Box wants…

Organic Valley Sculpts ‘Heroes Of Butter’ In Livestream Campaign

“Haters are gonna hate . . . until they have to bake,” dairy farmer Dave Hardy…