gaming marketing

Softgames CEO: Messaging Apps Are The New Gaming Platforms

The games industry has expanded to $100 billion in annual revenue, not just through steady growth,…

‘WWE 2K17’ Cover Unleashes Power Of Brock Lesnar

2K Games knows how to engage with its audience, and Grand Theft Auto V continues to be…

GameStop Exec Discusses Fox Animated TV Show Digital Card Game

GameStop-owned Kongregate is expanding its collection of collectible card games. The publisher has joined forces with…

RZA To Game On With Atari-Inspired Album

Atari has been an iconic name in video games for decades, getting its start in the…

Zynga’s ‘Ice Age: Arctic Blast’ Mobile Game Matches Perfectly With Movie

Ice Age: Collision Course, the newest addition to the 14-year-old franchise, hits theaters next month on…

Take-Two CEO Strauss Zelnick Discusses ESports, Sequels And More

Take-Two Interactive had one of the most impressive E3 booths this year with its recreation of a…

Understanding The Virtual Reality Demographic

Virtual reality technology is very impressive but remains out of reach for many consumers. That’s why mobile…

ArenaNet Invests In ESports With $200,000 ‘Guild Wars 2’ World Championship

NCsoft-owned ArenaNet, creator of the free-to-play Guild Wars massively multiplayer online (MMO) franchise, is doubling down…

Zynga’s ‘Ice Age: Arctic Blast’ Features Cool Movie Integration

Zynga made its reputation with games like Farmville, and now it’s about to send a refreshingly cold…

‘Kill Shot Bravo’ Takes China’s Mobile Gaming Market By Storm

China has the largest mobile gaming market in the world, so it’s no wonder why so…

Super Evil Megacorp Exec Discusses Amazon ESports Partnership

Super Evil Megacorp continues to prove that mobile eSports are here to stay. The game developer,…

SuperData: ‘Overwatch’ Crushes May Digital Game Sales

The previous SuperData revenue report showed Dark Souls III as the biggest game for April. However, the May…

More From gaming marketing