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Amazon Is The Star Of Interbrand’s Best Global Brands Report

Interbrand has revealed its 2018 Global Brands report at Advertising Week New York, listing the most…

Podcast Networks Are Courting Brands More Than Ever

Podcasts have grown into a powerful form of media in recent months, with eMarketer reporting that…

More Brands Are Turning To In-Game Advertising

Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…

Soulmates.AI Releases Latest Earned Media Value Index Monthly Report

Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies…

User-Generated Video Content A Win For Advertisers, Says Study

Originally published at VideoInk. Jukin Media released results from a research study exploring the effectiveness of the…

Advertising, Data Privacy Prominent In Users’ Social Media Dissatisfaction, Study Shows

Users aren’t happy with social media. The American Customer Satisfaction Index (ACSI), which measures US customer…

Google’s Q2 Ad Revenue Earnings Up 23 Percent

Google parent company Alphabet, Inc. announced second quarter revenues of $32.7 billion, an increase of 26…

Programmatic Explained: In-House, Transparency Trending In 2018

Spending on programmatic advertising is more substantial than it’s ever been. An April report from eMarketer…

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

Cannes Lions 2018: How Technology Is Disrupting The Creative Process

First it came for the production line workers, then it came for the truck drivers, and…

Amazon Voted Most-Liked Brand In Recent US Survey

Amazon was voted the “most liked” brand by consumers in a recent survey by Morning Consult…

At GDC 2018, Virtual Takes A Back Seat To Augmented Reality

Meeting in San Francisco all this week, the Game Developers Conference has been a sort of…

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