IAB

IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool

The IAB Technology Laboratory has released app-ads.txt, a mobile extension of its fraud prevention tool, for…

For Mobile Video Ads, CTAs Are Critical For Fostering Consumer Relationships

Consumers are naturally more interested in mobile video ads that feature a call to action (CTA),…

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend…

Podcast Ad Revenues Hit $314 Million, IAB/PwC Study Finds

The Interactive Advertising Bureau (IAB) and PwC released its Full Year 2017 Podcast Advertising Revenue Study,…

This Week’s Exec Shifts: Goop Hires Andres Sosa As Its First CMO

This week: Goop lands its first CMO, Potbelly welcomes Papa John’s former exec, Lenovo updates its…

Two-Thirds Of Brands Are Bringing Programmatic In-House: IAB Report

Programmatic ad placement accounts for over 80 percent of digital ad spending, a number that’s not…

IAB Proposes New OTT Advertising Guidelines For Marketers

The Interactive Advertising Bureau (IAB) has proposed a set of guidelines for advertising within over-the-top (OTT)…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

IAB Encourages Brick-And-Mortars To Become Direct Brands

To survive today’s marketplace, Interactive Advertising Bureau (IAB) says that brands must be able to sell…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

Universal Takes Action On Conduct Allegations Against Marketing Executives

Highlights Universal’s marketing department is undergoing major changes, after both Seth Byers and Scott Abraham, the…

IAB Recommends Blockchain To Cure Video Fraud Woes In Whitepaper

Blockchain is more than just Bitcoin: it’s got significant potential for industries outside of finance. In…

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