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IBM Watson’s 2019 Marketing Trends Include Balance Of Data And Emotion

Marketing will be determined by the customer in 2019 as CMOs and digital agencies adapt to…

Soulmates.AI Releases Latest Earned Media Value Index Monthly Report

Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies…

This Week’s Exec Shifts: Under Armour And Telstra CMOs Exit; Pret A Manger, Duolingo, NFL Media Hire Marketing Heads

This week, Under Armour’s CMO leaves, Telstra removes the role altogether, while Pret A Manger, Duolingo, Nestlé…

At Tribeca, Brands Like Kia And IBM Are Part Of The Experience

In recent years the Tribeca Film Festival has differentiated itself from other film festivals to focus…

Disruption Is A Key Trend For Marketers At CES 2018

Marketers will use CES as a springboard this year to monitor how disruptive innovations like blockchain, voice…

To Fend Off Amazon, Brands Need To Define Value Proposition, Drive Experiences

The daily dose of headlines generating from the world of Amazon underscores one notion—its grip on…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

Brands Discuss Losing Control Over Their Image

In a star-studded sequel to their Uncomfortable Conversation panel in March, The Marketing Society gave four…

Spotify Goes ‘Upstream’ With Brands For New Podcast Series

In yet another attempt to diversify its offerings as they prepare to go public later this year, Spotify…

IBM Guides Tennis Through The Digital Age With Ace Innovations

When tennis fans think about Tuesday night’s US Open competition, they’ll probably focus on how the…

Inside IBM’s Branded Content Strategy

Hidden Figures has been a box office smash ever since debuting in theatres this year. The…

CES 2017: LiquidSky Introduces Free Cloud-Based PC Gaming

At CES 2017, LiquidSky offered a hands-on with its new cloud-based gaming platform that allows high-end…

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