Influencer Marketing

Atari Partners With Foodgod For ‘RollerCoaster Tycoon Touch’ Update

Atari has teamed up with Jonathan Cheban, aka Foodgod for the latest update to RollerCoaster Tycoon…

Sephoria House Of Beauty Pop-Up Is Sephora’s Experiential Chess Move

In October, Sephora will debut an experiential pop-up called Sephoria House of Beauty—14 themed rooms filled…

Always-On Influencers: Sourcing, Securing And Deploying Enough Content To Engage Audiences

Written by Vincent Juarez Influencers are the ultimate form of people-powered, word-of-mouth marketing. An influencer’s ability…

Olay Partners With Influencers For ‘Face Anything’ Campaign

Olay launched its new Face Anything campaign on Monday with a message of being true to…

Brands Say Increased Spending On Influencers Hinges On Transparency

A study conducted by the World Federation of Advertisers found that 65 percent of multinational brands…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

Video Game Publishers Navigate Legalities With Influencers

Influencers marketing is still a relatively new means of engaging with audiences, but it has grown…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

To Resonate, Influencer Marketing Can’t Just Borrow Interest

As the year comes to a close and brands jostle for position for top of mind…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

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