interview

Sundance Institute CMO Monica Halpert: “People Are The New Brand”

There has been a noticeable shift in the relationship between audiences and marketers in recent years…

Getty Images CMO Gene Foca: ‘It’s About The Consistency Of The Entire Customer Journey’

Marketing campaigns come and go, but the fundamentals of building a brand remain the same, says…

Equinox CMO Vimla Gupta Explains The Importance Of Delivering On Brand Promise

Personalization and keeping up with trends are vital to marketing in the beauty and wellness industry.…

PlayStation Discusses PS4 Pro ‘Details’ Campaign, Authenticity Strategy

PlayStation launched a new campaign called “Details” that uses humor to draw attention to 4K graphics…

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…

Cannes Lions Behind-The-Scenes: Havas’ Marc Maleh

The Lion for Creative Data is awarded to marketing teams for work that creates harmony between…

Cannes Lions Behind-The-Scenes: McCann Worldgroup’s Rob Reilly

The Lion for Brand Experience and Activation is awarded to marketing teams for work that builds…

Cannes Lions Behind-The-Scenes: Badger And Winters’ Madonna Badger

The Glass Lion for Change is awarded to marketing teams for work that celebrates culture-changing creativity—think…

Cannes Lions Behind-The-Scenes: Warner Bros. Records’ Lori Feldman

Each year at Cannes Lions, the Entertainment Lions of Music is awarded to marketing teams for…

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