interview

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…

Cannes Lions Behind-The-Scenes: Havas’ Marc Maleh

The Lion for Creative Data is awarded to marketing teams for work that creates harmony between…

Cannes Lions Behind-The-Scenes: McCann Worldgroup’s Rob Reilly

The Lion for Brand Experience and Activation is awarded to marketing teams for work that builds…

Cannes Lions Behind-The-Scenes: Badger And Winters’ Madonna Badger

The Glass Lion for Change is awarded to marketing teams for work that celebrates culture-changing creativity—think…

Cannes Lions Behind-The-Scenes: Warner Bros. Records’ Lori Feldman

Each year at Cannes Lions, the Entertainment Lions of Music is awarded to marketing teams for…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

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