interview

Dara Treseder On Her New Role As Carbon’s CMO

Dara Treseder knows a thing or two about marketing technology. The former CMO of GE Ventures…

California Dreamin’ VP Jonathan Bishop On Regulation And Big Soda’s Cannabis Ambitions

Cannabis is poised to become a $50 billion industry in the US over the next decade,…

Intel VP Alyson Griffin: “I’m Laying An Umbrella Story For Broad [Brand] Awareness”

Intel is undergoing a transformation. For half a century, the brand has maintained a reputation for…

Los Angeles Rams CMO Ronalee Zarate-Bayani: ‘Marketers Have To Be Chameleons’

For nearly two decades, Ronalee Zarate-Bayani has proven her ability to navigate this turbulent landscape with…

Boingo Wireless CMO Dawn Callahan Explains The Vital Role Of Data

Today’s chief marketing officer has to be a jack of all trades and master of all.…

PlayStation Discusses PS4 Pro ‘Details’ Campaign, Authenticity Strategy

PlayStation recently launched a new campaign called “Details” that uses humor to draw attention to 4K…

Sundance Institute CMO Monica Halpert: “People Are The New Brand”

There has been a noticeable shift in the relationship between audiences and marketers in recent years…

Getty Images CMO Gene Foca: ‘It’s About The Consistency Of The Entire Customer Journey’

Marketing campaigns come and go, but the fundamentals of building a brand remain the same, says…

Equinox CMO Vimla Gupta Explains The Importance Of Delivering On Brand Promise

Personalization and keeping up with trends are vital to marketing in the beauty and wellness industry.…

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

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